Ph. 02 6884 4654

Course Features



  • Lessons 26
  • Quizzes 0
  • Assignments 0
  • Discussions 0
  • Duration 1095 Days
  • Students 4
  • Certificates No
  • Badges No

If you want to increase volunteers, secure more money and attract clients and partners you will need to promote who you are and what you do.

There are so many mistakes that can be made unless you stop and take the time to think through, and assess your marketing plan.

If you don’t develop a marketing plan you’ll end up spending so much time and energy not attracting the right people you need to develop and grow your organisation and ideas!

Join me as I take you through 7 critical elements of a marketing plan.

Hi, I’m Natalie Bramble I’m a community sector consultant and I’ve trained over 7,500 people across Australia, helping them improve their organisations.  I’ve also developed and delivered successful marketing strategies and communication plans.

“Course presenter Natalie Bramble is an industry expert in cultural development and  Marketing.”  Arts OutWest

Whether you are starting from scratch or want to improve your marketing, this course will show you;

1. How to develop Meaning in your marketing messages

2. How to clearly identify who your Markets are and how to communicate with them

3. How to develop your key marketing Message for campaigns that speak to personas

4. What Mediums to use to engage with your markets

5. How to Monitor your activities and identify ways to retarget your marketing

6. How to use a simple template to help you Maintain the momentum

7. What to Measure to ensure that you are making the most of your time and money

This course will also introduce attendees to tools such as persons; storytelling; copywriting and impact statements.

Service providers will also learn how to strategically market their services and programs to increase their client base.

So many people put this off because they think developing a plan is too hard but it doesn’t need to be! 

There’s so much value in this course.  You’ll explore how important impact statements are and why understanding your ‘why’ has such a big influence on determining your strategy.

We’ll discuss tools and tactics like copywriting; storytelling; persona development; content marketing and posting plans.

This jam-packed course is absolutely free!  That’s a full hour of content completely free! 

You can connect with other students and I’ll be supporting you during the eCourse.

  • Introduction

  • lesson
    Your trainer
    1 minutes
  • Meaning

  • lesson
    Impact statement
    1 minutes
  • lesson
    Impact statement example 1
    2 minutes
  • lesson
    Impact statement example 2
    2 minutes
  • lesson
    Set marketing goals
    1 minutes
  • lesson
    Understanding your why
    18 minutes
  • Markets

  • lesson
    Stakeholder analysis
    2 minutes
  • lesson
    Target market segmentation
    3 minutes
  • lesson
    What are personas?
    2 minutes
  • lesson
    Persona examples
    2 minutes
  • Message

  • lesson
    Importance of words in your message
    1 minutes
  • lesson
    Understanding what drives behaviour
    4 minutes
  • lesson
    Copywriting
    1 minutes
  • lesson
    4 ways to increase audience engagement
    1 minutes
  • lesson
    Storytelling as a tactic
    1 minutes
  • lesson
    Why we tell stories
    1 minutes
  • Mediums

  • lesson
    Content marketing and development
    2 minutes
  • lesson
    Your website is number 1
    2 minutes
  • Monitor

  • lesson
    Action plan
    2 minutes
  • lesson
    Retargeting
    2 minutes
  • lesson
    Tracking links and A/B testing
    3 minutes
  • Maintain

  • lesson
    Maintain the momentum
    2 minutes
  • Measure

  • lesson
    Measuring what matters
    2 minutes
  • lesson
    It’s all about the audience
    1 minutes
  • lesson
    Measurement example
    1 minutes
  • Where to now?

  • lesson
    Course summary
    2 minutes
(PRIMARY)

Natalie Bramble

Natalie Bramble is the in-house community development specialist. She has helped over 7,500 non-profits and social enterprises increase their community impact through consultancy services and education that informs and empowers and has raised over $28.2 million in grant and tender funding