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Develop Donor Personas For Not For Profit

So how do you increase your success?  There are so many things that you can do of course, but the main one we are talking about today is spending the time to develop donor personas. One simple tool you can use to help you achieve your fundraising goals is to develop donor personas. With many non-profits seeking ways to decrease their fundraising expenses and time, online fundraising seems to be the trend that’s here to stay. The biggest issue with this though is the lack of understanding about how online fundraising differs from traditional marketing methods, and the greatest challenge is that so many campaigns aren’t as successful as they could be.

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